We don’t know what we don’t know

Price. Quality. Convenience.

These are the Big Three when it comes to consumer behavior.

  • Is it the right quality product for me? (I would include customer service and all that in the quality of the experience/product/service.)
  • Is it at a price point I can afford or I feel offers the right value?
  • And can I get to it conveniently?

As consumers we trade off between these things all the time. Get something that is a little less convenient and a little pricier because it is just that special. Go with the cheaper, lower quality item because I need it NOW and this will have to do.

One of the challenges for locally-owned, independent businesses and independent resellers is that people are not as aware of them. That merchant may have a better price, better quality, or be more convenient, but if the public doesn’t know they are there, it doesn’t do any good.

A recent study showed that Madison, Wisconsin has some similar challenges to the High Desert. Residents are leaving town to spend their money because they simply don’t know how many of those items are available locally. How many times have you heard someone complain that they “HAVE” to go down the hill because they can’t do or get X here? Unfortunately, that is often simply untrue. They just don’t know that they can get what they need from a local merchant. However, you don’t know what you don’t know, so we need to educate ourselves about our community’s resources.

RelyLocal is working to bring more awareness of the great products and services we have available here. Save gas, save jobs, save our local economy by relying on locally-owned, independent business! If you would like to join us by becoming a Loyal Local, becoming a business member or working with our team, please let us know! You can visit us on Facebook, follow us on Twitter, email us or even use one of those old fashioned telephone things! We can do this together!

Image: Some rights reserved by Malinki

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