How a Chiropractor is using Twitter and going Hyperlocal

Do you wonder about these mysterious people using Twitter and wonder how they’re doing it?

Check out this article and learn from one chiropractor who is seeing realistic returns with a pretty minimal investment. And they have some creative ideas too!

Is Social Media a Good Investment? Local Chiropractor says “YES!” | Sprout Social: Insights.

What are my take-aways from this article?

  • Accept that this doesn’t work like other advertising. Use Twitter for the things Twitter is good for: mobile and time-sensitive communication. Don’t expect it to work like a newspaper ad.
  • Stay current. You can pre-program a lot of Twitter content to save time, but you still need to scan what’s going on with your followers and those you follow and be aware of local events.
  • Get creative. You can offer deals on Twitter that you can’t anywhere else. They float through the stream quickly, so capitalize on stuff that is happening RIGHT NOW.
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