I finally set up the Total Gym that my sister gave me but realized yesterday that I don’t actually know how to use the dang thing. So what did I do? I went over to YouTube and searched for “exercises on Total Gym”. Hundreds of videos came back and after watching a few of them, I was good to go!
Video is a powerful tool to reach consumers and can really help the overall “findability” of your business. For local businesses, this is an inexpensive tool that can be really fun, building a community with your customers while you market yourself.
Check out this interesting how-to on starting a YouTube channel.
There are businesses who will create videos for you if you don’t have time, but if you have someone on staff who has a video-friendly personality and the interest in making a series of videos, that might be a great way to build a following. Think of a series of tips, how-to’s, product demonstrations, customer interviews, vendor interviews or other “behind-the-scenes” topics that you could cover in under two minutes. Start with a video every few weeks and soon you will build up a series that will capture viewers interest.
What ideas do you have for videos that might help your business get found online?